Owners of businesses are constantly seeking for ways to enhance their marketing initiatives.
Email marketing remains a powerful marketing tool, with a $36 return on investment for every
To harness the power of email marketing, choosing the right software to take your marketing to
the next level is critical.
Software for email marketing is used for more than just sending and tracking emails.
Tools to grow your audience, segment your listings, and connect all your marketing channels
make the software a powerful solution for growing your business and generating more sales.
We test the most popular email marketing software on the market, considering price, ease of use,
functionality, and more, to give you the best options based on your needs.
Email Marketing Software
Here are top 6 email marketing softwares:
Mailchimp is a great all-around email marketing software as it provides the features most
businesses need without being overly complex or confusing.
Businesses can plan campaigns, create A/B test copy, and get reports including open rates, click
rates, unsubscribe rates, and more.
Plus, it has the most generous forever free plan of any software we’ve tested so far.
Mailchimp’s free plan includes up to 500 contacts and up to 2,500 emails sent per month.
Its platform is one of the easiest to get used to with its drag-and-drop functionality that lets you
style your emails.
In addition to the free plan, there are also three paid plans with different prices based on the
number of subscribers (nonprofits get a 15% discount).
- Essentials: $13+/month
- Standard: $20+/month
- Premium: $350+/month
ActiveCampaign is the best email marketing software for automation as it has hundreds of pre-
built automations you can use to personalize your campaigns for each subscriber.
There are help guides throughout the platform for setup, and ActiveCampaign’s customer support
is responsive and friendly.
Software for Customer Experience Automation (CXA) with email capabilities is
Designed to manage contacts and sales processes, it offers over 900 integrations.
For 14 days, the software can be used without charge.
After that, you’ll need to subscribe to one of four paid plans that can be paid monthly or
The annual discounts range from 15% to 40%, depending on the plan.
The cost of each plan also depends on the number of contacts (20% discount for nonprofits).
- Lite: $15+/month
- Plus: $70+/month
- Professional: $187+/month
- Enterprise: Contact for information
Hubspot is the best all-in-one marketing suite as it offers great tools and reports for all your
marketing campaigns across multiple channels (website, social, email marketing, etc.).
Store all your contact information in Hubspot’s CRM and engage your audience through lead
forms, live chat, and online advertising.
Hubspot is a leading provider of CRM services, including email marketing.
The platform can handle everything from emails to social media posts to blog posts, making it a
top all-in-one marketing solution platform.
There is a 14-day free trial, after which you must subscribe to one of three paid plans.
You can store unlimited contacts for free, but if you send more than the included amount, you’ll
have to pay extra.If you pay annually, get 10% off your first two plans. Become. (Enterprise
plans must be paid annually).
- Starter (up to 1,000 contacts): $45/month
- Professional (up to 2,000 contacts): $800/month
- Enterprise (up to 10,000 contacts): $3,600/month
Moosend not only has its paid plans cheaper than most on the market, but also allows you to pay
by the number of subscribers or the number of emails sent, based on which choice is most
practical for you..
Best affordable option.
Additionally, the tool is easy to use and makes it easy to send engaging and timely emails to your
Moosend is a low-cost platform that allows users to choose their billing method.
By subscriber or email. Phone support is included if you have trouble customizing one of the
many templates provided.
Moosend offers Pro and Enterprise plans with tiered pricing. Contact Moosend for Enterprise
Pro plan pricing is based on the number of subscribers.
Below is the price for monthly payment, but if you pay annually, you will get a 20% discount.
Nonprofits also get a 25% discount.
Below are the first six tiers of available plans.
- 0 to 500 subscribers: $9/month
- 501 to 1,000 subscribers: $16/month
- 1,001 to 2,000 subscribers: $24/month
- 2,001 to 3,000 subscribers: $32/month
- 3,001 to 5,000 subscribers: $48/month
- 5,001 to 8,000 subscribers: $64/month
Drip is the perfect email marketing software for ecommerce businesses as it offers sophisticated
workflows combined with advanced list segmentation.
This combination means subscribers receive personalized emails triggered by their shopping
behavior on the site and timely follow-ups based on their interactions with the email.
Designed to improve online user experience for buyers, Drip is the best email marketing
software for your e-commerce business.
User support is available for issues related to setting up and using the Service.
I especially like how the list is segmented so that users can get the most out of Drip website and
Drip has 14-day free trial and plans ranging from $39 to $1,899 per month, depending on the
number of contacts in your account.
The price ranges are as follows:
- 2,500 contacts: $39/month
- 10,000 contacts: $154/month
- 170,000 contacts: $1,899/month
MailerLite is the easiest email marketing software with a drag and drop interface that makes it
easy to use and intuitive to create designs.
Simplicity is at the core of the company’s mission, which is why the software has a clean,
streamlined look and feel.
MailerLite has developed an excellent user-friendly platform and is the best user-friendly
If users run into problems, there is email support to answer questions and troubleshoot.
We offer a forever free plan that comes with 1,000 subscribers and12,000 email sends.
If you need more bandwidth or need advanced features (such as the ability to remove MailerLite
branding), there are paid plans.
The value relies upon at the range of subscribers.
You can pay monthly or annually, with a 15% discount on the annual plan. Nonprofits also get a
30% discount. Here’s a breakdown of the costs:
- Up to 1,000 contacts: $10/month
- 1,001 to 2,500 contacts: $17/month
- 2,501 to 5,000 contacts: $32/month
- 5,001 to 10,000 contacts: $54/month
Some CRM software offers the option of sending emails to contacts in their database. However,
it lacks the robust features of email marketing software.
CRM email marketing tools are for people who only need to send occasional emails and don’t
need designs or automated campaigns.
Getting an email marketing software separate from your CRM makes sense if you want to
engage more with your subscribers through automation and get advanced reporting.
Almost any email marketing software lets you design emails, upload contacts, plan email
campaigns, and view data about email performance.
Sophisticated software lets you A/B test aspects of your email, segment your contact list by
interests, and automate emails based on how contacts interact with your marketing channel
There are also typical lead generation features like: Insert lead forms on your website and create
landing pages to get more subscribers into your database.